As the demand for Product Managers has increased over the years, so has the amount of training opportunities for someone interested in learning the role. For a Product Manager in a media organization, however, options are limited.

One of the most popular ways to fast-track the learning process is to forgo formal product management training and opt for an apprenticeship. Learning the role by shadowing a more experienced Product Manager or applying product management methodologies to an existing project is a great way to get started. Learning as you go is currently the most common way individuals in media organizations learn to become Product Managers.

Traditional product management training without a media focus include Pragmatic Marketing, General Assembly, 280 Group, Product School and many others.

The need for a media-focused guide on product management was discovered after successfully completing multiple training and certification programs and struggling to apply the learnings and processes to a media context. This led to the development of the product lifecycle in media.