What is a Product Manager?

The Product Manager is responsible for setting the vision and direction for a product as a collaborative exercise with cross-functional stakeholders. The role is responsible for developing the strategy, roadmap, and feature definition for a product. Given the wide range of activities involved in defining and championing a new product idea, the Product Manager’s responsibilities can range from strategic to tactical.

Today, the Product Manager in many organizations is responsible for setting the product vision and strategy, along with overseeing a broad range of activities. Their job is to motivate the entire team and stakeholders by clearly communicating “why” a new product or feature matters to users and to the business. They own the strategy behind the product, along with its roadmap, and must work with a wide range of stakeholders to execute their vision and bring the product to market.